Specials: 2010 BRIT Awards Betting Preview
The 2010 BRIT Awards take place on 16 February and will be screened live on ITV1. As ever, the bookies have priced up the nominees according to their theoretical chances of winning an award.
Duffy made waves in the betting last year as she scooped a total of three awards: British Breakthrough, Best Female Solo and Best British Album. Winning multiple awards on the same night is eminently possible, and has been done by the likes of Coldplay and Oasis in the past.
Therefore it may be a sound betting strategy to support your favourite group or singer across a range of markets.
JLS are the 6/4 favourites to win Best British Single for ‘Beat Again’, but will have to fight off competition from Cheryl Cole’s ‘Fight For This Love’ which is a 15/8 chance with Bet365. 2009 was a good year for genres such as R&B and hip hop, but the likes of Taio Cruz and N-Dubz aren’t given much of a chance at odds of 20/1 each.
JLS could also cap off a great night with the Best Group award, but Kasabian are the hot favourites at 5/6 in that betting market.
Nevertheless many pundits believe that this year’s Brit Awards will be a night dominated by the ladies. Lady GaGa, Florence and the Machine, Pixie Lott and Alexandra Burke all have nominations and solid chances respectively.
Florence and the Machine is strongly fancied in the Best Album market at 2/5 and could also take Best Female Artist at 9/4. Singer Florence Welch won Best Breakthrough Act last year, and has already received plenty of critical acclaim.
Paddy Power are best-priced at 2/7 about Lady GaGa winning Best International Female Artist – in what looks like a one horse race.
bookies.com is your best bet when it comes to comparing odds between the leading bookmakers:
British Male Solo Artist Betting
British Female Solo Artist Betting
British Breakthrough Act Betting
International Male Solo Artist Betting
International Female Solo Artist Betting
International Breakthrough Act Betting
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